The U.S. team is chasing a record third consecutive Women’s World Cup.
Women’s soccer is firmly in the spotlight after the Women’s World Cup kicked off in host nations Australia and New Zealand on Thursday.
New Zealand pulled off a shock victory over Norway in their opening game in Auckland, registering their first win in a Women’s or Men’s World Cup. Australia then kicked off their campaign with a 1-0 win over Ireland in Sydney. “I think we’re starting to see it more and the impact on a number of other federations,” she said. “They’re taking steps to obtain equal pay or move towards it.”
Last month, FIFA also announced a new financial distribution model ahead of the Women’s World Cup, detailing player payments at the tournament. Players whose teams exit the tournament at the group stage will receive $30,000, according to FIFA, with payments rising depending on how far teams progress in the tournament.
The U.S. Soccer president, herself a World Cup winner in 1999 and two-time Olympic gold medalist, explained that, across the board, women’s soccer is attracting much more attention. “We’re also seeing sponsors committing more to women’s sports, media and broadcasters investing more in their coverage,” she said. “And obviously more fans are coming to the games and showing up and watching it on television.
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