Larry Lamb visited a branch to launch the new concept
Millions of over 60s are facing a Silent Night – and day – this Christmas, with one in 10 not sure they will speak to anyone between December 15 and January 1. The statistic comes from Asda’s new Christmas Community report – which surveyed 1,000 over 60s.
One in 10 over 60s said they’d gone to a supermarket simply to speak to another person. 79 per cent said they’ll rely on the TV for company, 29 per cent said they’ll depend on their pets. Star of Gavin & Stacey Larry Lamb visited an Asda superstore to launch the new concept. Asda’s Winter Warmer initiative will run across all Cafés until the end of 2024. There are three soup flavours to choose from and the addition of unlimited tea or coffee – all for £1.
Asda colleagues will also be donning ‘Happy to Chat’ badges, checking in on older customers in-store when delivering home shopping orders. And the Asda Foundation will deliver £600k of grants tackling loneliness amongst the elderly, boosting activities in local communities, funding Christmas celebrations to bring people together as well as supporting with funding daily essentials.
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