New George departments and new seasonal aisles are planned
Asda is pumping £50m into upgrading stores across the UK, starting at the supermarket in Long Eaton . The programme, at 170 of its larger supermarkets and superstores, is designed to improve the shopping experience for customers.
The remaining stores will receive refreshed exterior and interior decoration to reflect Asda's recent introduction of a new brand identity, which includes an updated logo, typography and colour palette. These stores will also receive new trolley bays, new signage, improved toilet facilities and exterior landscaping work.Work at each store will take place over a five-week period, however, stores will remain open during this time with minimal disruption expected.
“Starting with our supermarkets and superstores, this significant investment allows us to upgrade our stores by launching new and exciting services, whilst making significant improvements to the existing components of our established stores.
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