He was previously in the role from 2019 to 2020 before transitioning into the managing executive officer job, based in the brand’s Kobe, Japan, headquarters.
The executive will manage the brand’s performance running, sports style, apparel and accessories and core performance sports business in North America. EXCLUSIVE: Sorel President Talks Expansion Plans, Williamsburg Pop-up and Chloe Bailey Collaboration
“My goal for the region remains unchanged: to set the business up for sustained success and to drive growth of brand value and preference,” said Kodama in a statement. “I look forward to returning to North America and making an immediate impact with our partners and key accounts as we continue to foster strong collaboration, a deep connection with our consumers and bring the best products to market.
Richard Sullivan had been president and chief operating officer of Asics’ North America, according to his LinkedIn profile. at Asics in September. The brand at that time named Mitsuyuki Tominaga as its new president and COO. The executive formerly served as Asics‘ managing executive officer, chief data officer and chief information officer.
“He is clear on the global brand vision, how to achieve our business goals and ensure strong growth in North America,” he added. its highest-ever quarterly sales in the second quarter, as business increased year-over-year in all regions and categories in the period. Net sales in the second quarter increased 28.9 percent to 290 billion yen compared to 225 billion yen the same time last year.
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