At Apple, Steve Jobs divided people into 2 groups—'insanely great' and 'crappy' via CNBCMakeIt
I've had a long and exciting journey — full of failures and successes — since I first started working at Apple in 1983. I was part of the original Macintosh team and had two stints at the company .
In the early 1980s, Apple was selling Apple IIs. If you asked customers what they wanted, they would say a bigger, faster and cheaper Apple II. No one would have asked for a Mac. One of the key tenets of Jobs' obsession with design was the belief that less is more. He was the minimalist's minimalist. You can even see this in his slides: They had dark blue or black backgrounds with 90 to 190 point text and no more than a handful of words.
No one ever bought a Macintosh based on price. Its true value became evident only when you factored in the lower requirements for support and training. Jobs didn't fight on price, but he won on value.
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