Part multisensory experience and part museum, the House of Cannabis in SoHo provides a cannabis-positive community space as well as jobs for formerly incarcerated people.
Make your contribution now and help Gothamist thrive in 2023.After dark in SoHo, a neighborhood newcomer calls attention to itself with glowing green light. It’s called, or THC–NYC. At a time when weed shops are budding up all over the city, this permanent space is about showing the plant, not selling it.
The five-floor establishment, which opened on April 7, includes 10 immersive exhibitions. Visitors can learn about marijuana's impact on pop culture, fashion and even wellness. One room shows the plant at different stages in its growing process. Another compels you to lie down on a spinning wheel, to be transported to another world while listening to weed-inspired music.
Kough, the venue’s creative director, says it was important to avoid the obvious in designing the space. “People would think big bongs, very cartoony, very theme parky,” he said. “We really wanted to present the plant for what it was: it's this really magical part of nature that elevates us in endless ways.”
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