LUNA and UST had a disastrous week. At Nationals Park, where the Terra Club sits behind home plate, did anyone notice? elitanjourno, realDannyNelson and zackseward report
, but the cryptocurrency’s name is still loudly emblazoned on the ballpark of Major League Baseball’s Washington Nationals.
Nevertheless, Terra may be a name Nationals fans eventually come to recognize. In February, LUNAtics rubber stamped ato place the blockchain’s name on in-stadium branding for the next five years, with payment for the deal being made up-front and in U.S. dollars. But corporate sports sponsorships have a storied history of going south. Enron Field and Webvan are notable marketing flops.
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