It's a Friday night at a crowded biker bar in South Dakota when Chris Cox, founder of Bikers for Trump, takes the stage. While many have come to the Sturgis Motorcycle Rally for some combination of riding and partying, Cox's focus is on something else: voting. As the Trump campaign struggles
Chris Cox, the founder of Bikers for Trump, examines his motorcycle on Saturday, Aug. 8, 2020, outside the Bikers for Trump trailer he brought to the Sturgis Motorcycle Rally, in Sturgis, S.D. The group has taken advantage of recent motorcycle rallies, which have been some of the largest mass gatherings in the country, to make direct appeals to register to vote.
While the group has gained a significant online following for its bravado in providing security at some Trump 2016 rallies, it remains to be seen if it can get bikers — many from the suburbs Trump is targeting — to show up at the ballot box. “If you live in Wisconsin, North Carolina, Arizona, Ohio, Pennsylvania or Florida the campaign needs you to double-down because those are the states that we need to carry this thing,” Cox bellowed to the crowd.
“Trump tapped into all this fear and anger and frustration," said Bill Thompson, a sociologist at Texas A&M University at Commerce who studies biker culture. “Man, he’s a master at whipping that up.”Cox, who started the group in 2015, has shown a knack for generating political drama. He gained media attention during the 2016 election for assembling a quasi-security force at rallies and forming what he called a “wall of meat” to keep protesters from disrupting Trump's inauguration.
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