New features won't help save Uber
Some of these tools may help both riders and drivers be safer on the road, and hopefully so; others may seem half-cooked, and could potentially make Uber’s problems even worse—as usual, by putting the onus of safety onto riders and drivers themselves.to find each other, even in tricky situations. Your phone screen will light up with a preselected color, you will hold your phone up, and your driver will be notified of what color to look for—making your pickup even easier.
Depending on what colors or patterns Uber Spotlight uses, it may also be reasonably easy for non-Uber riders with bad intentions to fake the appearance of Spotlight on their phones, giving them easier entry to the vehicles of unsuspecting drivers.A promotional image for Uber Spotlight depicts a woman standing on the sidewalk at night, illuminated in blue, as a car approaches.
In light of the numerous ride-hail abductions and assaults reported just this year, even the company’s ad for Spotlight—depicting an illuminated woman, as if beneath a blue streetlamp, on a somewhat well lit street at nighttime—seems to emphasize that, at the end of the day, users are vulnerable and alone.
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