HIGID: AuroraJames, the designer behind the luxury label BrotherVellies who helped establish the 15PercentPledge, understands fashion as anthropological: what do we say about ourselves when we get dressed? She spoke to danya_issawi about what she does
The multi-hyphenate splits her time between New York and Los Angeles, where she lives with her boyfriend, stepson, and dog, Mr. Chow. She spoke to the Cut one recent morning, and told us how she gets it done.The first thing I do when I wake up is reach for this mason jar next to my bed. I fill it up with water the night before and I chug it before I stand up. It’s just about the data. We need eight cups of water a day, so I need to get in two and a half in the morning.
was a pretty big deal to me. I love the idea of being known as an optimist, and I believe that passion is contagious. Next, it’ll be when there’s a bunch of women that look like me, that started their businesses after me, that are way more successful than me and that I had a hand in. That would feel great.I’ve had a lot of different failures, but I tried to keep a white guy hat on and say “It’s not a failure, it’s a pivot.
There’s a bunch of amazing women I work with every day. The executive director at the Fifteen Percent Pledge, LaToya Williams-Belfort. I wouldn’t have been able to do this without her. It’s always team. At Brother Vellies, our artisan community, the people on social media who uplifted the Fifteen Percent Pledge. Those are the people who are making these movements possible. People always ask, why didn’t you name “Brother Vellies” “Aurora James?” It’s not about me. It’s really about everyone.
And Mr. Chow has a Chow-sitter once a week. And Instacart, Instacart, Instacart, Instacart, Instacart.If I could choose just one thing to focus on for the rest of my life, it would be about creating opportunities for people to actually feel empowered in their ability to affect change, instead of overwhelmed by the scope of the problem. I really want to create opportunities for people to be directly involved in changing the narrative.
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