Australia’s largest specialty beauty retailer, Mecca Brands, is taking its first steps into the Chinese market.
Australia’s largest specialty beauty retailer, Mecca Brands, is taking its first steps into the Chinese market via a partnership with Alibaba’s Tmall Global.
The Mecca Tmall global flagship will also offer digital and beauty services, in a bid to re-create, as best as possible, Mecca’s customer service experience in Australia and New Zealand. In development for two years, the launch is happening against the backdrop of a Stage 4 lockdown of metropolitan Melbourne, where Mecca Brands is based, the city’s second lockdown in five months, due to a resurgence of COVID-19 in the state of Victoria. The city of Auckland, New Zealand, has also reentered lockdown due to a resurgence of the virus there.
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