What do crypto and sports have in common? Aussies love them if a $75 million sponsorship deal is any evidence.
In what comes as the first major crypto sports sponsorship deal down under, the Australia Football League has secured a partnership with Crypto.com to back its women’s league .
The partnership will mark Crypto.com’s first time sponsoring an Australian sports team. It will also be its first time sponsoring an elite women’s sports competition worldwide, a milestone that AFL Executive General Manager Customer and Commercial Kylie Rogers said she’s “proud” to be part of. Crypto.com general manager Asia & Pacific Karl Mohan says that the company was attracted by Australia’s relatively high number of women interested in crypto.
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