Would you get a tattoo for free public transit for a year? Should the government be involved in such a promotion? That's what Austria is trying to find out
That’s a value of around €1,095 , which was apparently enough to convince six people to get the tattoo. The parlor also offered other, KlimaTicket adjacent tattoos for free, which it says around 10 people per event took them up on, even though they didn’t come withAfter KlimaTicket and Austria’s climate minister, Leonore Gewessler, were seen promoting the measure, some citizens started to complain.
However, complaints came from within the government, too. Henrike Brandsötter, a member of parliament with Austria’s liberal NEOS party, wrote on X that encouraging people to advertise on their skin “reveals an unacceptable view of humanity from a government minister.” Gewessler defended the measure, saying that it was “carried out with great care.” She added that most of the people who had received a tattoo already had others, and that the reactions of festival goers was “extremely positive.” Representatives for the KlimaTicket aren’t sure if the promotion will be repeated next year, though.
Bei fragwürdigen Tattoos, gerne in Feierlaune spontan entstanden, kenne ich mich ganz gut aus. Das Klimaticket-Peckerl ist aber vor allem unwürdig. Geld für Werbung unter der Haut – und das von einer Ministerin- offenbart ein jenseitiges Menschenbild.
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