Average selling price of games in UK rose 6.7% in 2022

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Average selling price of games in UK rose 6.7% in 2022
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The average amount of money spent on a single video game last year in the UK rose by 6.7 percent to £36.47. That'…

Further data reveals that just 3.2 percent of game sales come from bricks and mortar stores, with the remaining 96.8 percent split between online stores and digital download platforms.

Indeed, home delivery through online stores accounted for the majority of physical game revenue: 69 percent of physical game sales, down from 72 percent last year. High street retailers did see an increase in sales to £110m - a rise from 2021's £84.1m but still below 2019's £227.4m. Supermarkets, meanwhile, now account for just 8.2 percent of all physical game sales.

Lastly, there was an increase in digital sales for blockbuster video games: FIFA 23 and Call of Duty: Modern Warfare 2 both had an increase in digital sales compared to their 2022 counterparts. PS5 games lean more towards physical sales, though this is likely due to official bundles with Horizon and God of War.Subscribe to the Eurogamer.net Daily newsletter

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