Balenciaga Debuts New Phase of Its Multi-Tier Campaign, Featuring Kim Kardashian
This content is imported from Instagram. You may be able to find the same content in another format, or you may be able to find more information, at their web site.Balenciaga's drop features read-to-wear pieces in its signature sultry silhouettes, in midnight black and bright pinks and reds—the hues of the moment for the hot label of the moment. There are also ironically casual sweatshirts and nods to Y2K fashion—most notable in the low-cut jeans, chunky hardware, and the Le Cagole bag.
The photographs are simple but highly produced, with the garments and the celebrity models taking center stage—no distractions, not attempts at deceiving the viewer. Balenciaga wants you to take in its sharp content in your first scroll.his Paris fashion show , to not only flaunt the expanse of his creative boundaries, but to show support for Ukranian refugees—Kardashian needs the spotlight. Maybe that's why she is a Balenciaga darling, and why Demna, too, chose Mitchell—known for her photographs of ultra-confident, independent youths—to capture the clothes through her lens.
Balenciaga began teasing the multimedia phase of their campaign late last week, when they dropped a photo of BFRND in a black hoodie and sweatpants, a silver ear cuff, and the brand's futuristic Space Shoe made of matte black rubber—a true sign of our times. This content is imported from Instagram. You may be able to find the same content in another format, or you may be able to find more information, at their web site.
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