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This February, Canadian brand Roots and contemporary athleisure brand Boy Meets Girl will launch their limited-edition streetwear collection in North America. More than 45 years of heritage are packed into this 15 piece capsule collection, which celebrates three core values shared by both brands: community, freedom and integrity.
When I consider a collaboration, I pay a lot of attention to what the other brand stands for and who its audience is. Roots and Boy Meets Girl speak to the same customer – authentic, fun, purposeful.” The collection features organic cotton unisex T-shirts, recycled yarn sweatpants, cropped and zip-up style hoodies, a sweatskirt, leggings, and a mini kids collection.
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