The cinematic bomb that’s blowing up across the country earned even more money this weekend
and continues the positive box office momentum of 2023,” said Michael O’Leary, President & CEO of the National Association of Theatre Owners. “More importantly, it proves once again that America loves going to the movies to see great films. People recognized that something special was happening, and they wanted to be a part of it.”
There’s a lot to be said about these numbers. For one thing, it speaks to the benefits of counter-programming. Moreover, the Barbenheimer effect could be a canary in the coal mine for many of the franchises running on fumes
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