Launchmetrics data shows big wins for fashion houses dressing the singers’ tours — and creating pink-heavy collaborations with the famous doll.
By comparison, Balmain garnered $5.6 million and Valentino $3.7 million in MIV for dressing Beyoncé.
Crocs also generated $3.7 million in MIV with its Barbie-themed collection of shoes and charms, while shoe chain Aldo scored $2.7 million with its range of footwear, bags and jewelry. In a separate research study, Launchmetrics analyzed TikTok data, which shows beauty brands growing 53 percent faster than fashion in the first five months of 2023 versus the same January-to-May period last year.
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