Have you OD’d on all the media attention for WB’s July 21 launch of “Barbie”? It’s understandable, but you have to cut her some slack: Mattel and Barbie have been waiting decades for this moment. Y…
Years ago, Universal homevideo exec Glenn Ross toldthat U and Mattel had been thinking about films as far back as 2001: “We knew we should make Barbie a movie star. It has to be the same way you would feel when seeing a Meryl Streep movie.”
Mattel exec producer Rob Hudnut added at the time, “We are great believers in the power of little girls.”But the live-action film — directed by Greta Gerwig, written by her and Noah Baumbach, and starringdid a package of stories under the umbrella heading “Barbie: Billion-Dollar Brand.” Mattel senior director of distribution and marketing Barry Waldo said he’d been at the company nine years and “we’ve taken more calls from producers who want to do a Barbie feature than I can count. If we feel it’s the right time, we’ll consider it.”
There were random mentions over the years, including two stories in 1996: Mattel had created a division of Barbies designed specifically for adults, dressing her as Maria from “Sound of Music” and other film characters. There was also a story about the original “Toy Story”; Pixar and Mattel couldn’t agree on a proposal to have Barbie rescuing Woody.
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