Read about Barbie’s new Campaign Team launch, a set of four dolls showing a Black woman running for office with the help of her woman-powered team, to inspire future female leaders.
Barbie has been running for office—and showing kids, specifically young girls, that they can and should be in office—since 1992. Now, ahead of the 2020 election, Mattel has launched a newThe goal of the set is to not only empower young girls, but also to show the next generation of leaders the importance of voting. The set includes the Candidate, a leader who’s committed to driving change. She’s dressed in a chic hot pink blazer and sleek black trousers.
“Since 1959, Barbie has championed girls and encouraged them to be leaders whether in the classroom, community, or someday, of the country,” Lisa McKnight, SVP and Global Head of Barbie & Dolls at Mattel, said in a. “With less than a third of elected leaders in the U.S. being women, and Black women being even less represented in these positions, we designed the Barbie Campaign Team with a diverse set of dolls to show all girls they can raise their voices.
Barbie has also teamed up with She Should Run, a nonprofit that supports women considering running for office. According to a done by She Should Run, 66 percent of adults saw an increased perception in leadership potential in children who role-play., a global initiative that gives girls the resources and support they need to continue believing in themselves.
“With the upcoming elections and the current push for equality and representation, 2020 is an incredible time for us to inspire young women and girls to lead,” Erin Loos Cutraro, founder and CEO of She Should Run said in the release. “Understanding the role we play in empowering our daughters is the first step—we have to have healthy conversations at home and encourage curiosity. By getting them excited today, we’re giving them the confidence to raise their voices and run for office tomorrow.
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