Greta Gerwig’s fantasy comedy “Barbie” has overtaken “Avengers: Endgame” as the best-selling movie of all time at Alamo Drafthouse, the popular cinema chain known for …
Greta Gerwig’s fantasy comedy “Barbie” has overtaken “Avengers: Endgame” as the best-selling movie of all time atAlamo didn’t specify the ticket sales for either film. At the box office, “Barbie” has generated a massive $596 million in North America and $1.343 billion globally. It’s about to pass “The Super Mario Bros. Movie” as the highest-grossing movie of the year. Disney and Marvel’s “Avengers: Endgame” stands as the second-biggest movie in history with $858 million in North America and $2.
For “Barbie,” Alamo Drafthouse planned themed promotions, events and merchandise tied to the Warner Bros. film, including a limited edition lunchbox, as well as shirts and sunglasses. Alamo says it’s been the theater’s most successful merchandising program for any film to date. The chain, which has about 40 locations across the United States, also held a variety of themed screenings, such as an early access showing with free props and specialty cocktails, as well as a brunch screening complete with mimosas. Other locations hosted dress-up screenings, which encouraged patrons to wear their best“Greta Gerwig has made a film for the ages and we couldn’t be more excited to have ‘Barbie’ as our new No.
“Barbie” has been a boon to Alamo Drafthouse where this year’s overall ticket sales have improved by 29% from 2022 box office revenue to date. During the pandemic, the cinema circuit filed for Read More About:
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