Ideas live forever, and Barbie just might too.
Editor's Note: This piece was written during the 2023 WGA and SAG-AFTRA strikes, and the movie covered here would not exist without the labor of the writers and actors in both unions.
Barbie's Marvelous Marketing Is Integral To Its Success As A Movie Without a doubt, every movie should be able to stand on its own — and Barbie most certainly does. But it's also bolstered by its marketing, both intentionally and not. Several songs from the soundtrack have already been released for public consumption, and they paint a fairly accurate picture of the emotional beats in the story.
This is a vital part of what makes Barbie work, but it also creates the danger of Gosling's Ken eclipsing Robbie's Barbie in what should be her movie. Thankfully, that fear is baked into Gerwig and Baumbach's script and makes for a unique exercise in gender studies that doesn't feel didactic.
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