HBO Max pokes fun at BatmanVSuperman's infamous 'Martha' line by using it to promote Mother's Day. 'This one's for all the Marthas out there this Mother's Day. Moms are the real-life super heroes.'
HBO Max has delivered a special Mother's Day message using an inside joke from Batman v Superman: Dawn of Justice. The film, which came out in 2016, was the first project in the DC Extended Universe to start the worldbuilding in earnest and attempt to have their iconic heroes make a franchise at the scale of the Marvel Cinematic Universe.
One of the most notorious scenes in the battle between the two heroes comes when Batman has Superman at his mercy and is about to strike a killing blow. Superman chokes out a plea explaining that Luthor has kidnapped his mother, Martha, and is going to kill her.
This joke just goes to show how prevalent the Martha meme still is, even six years after the film's release. The characters have moved on from this point, with Cavill stepping down from his role and Affleck making way for Robert Pattinson's Bruce Wayne in The Batman, even though he will be making an appearance in the upcoming The Flash.
While this Batman v Superman: Dawn of Justice joke may come off as snide, HBO Max has already proven their commitment to Zack Snyder's vision. Last year, they debuted the expensive, four-hour streaming project that brought the director's original vision for the film Justice League to life. This effort was in response to a Twitter campaign from Snyder fans, so if anything, this message clearly proves that the people behind DC and Warner Bros. read the Tweets about their own films.
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