Battling Big Tech’s advertising monopoly, via RepKenBuck.
The first brilliant idea Google founders Sergey Brin and Larry Page had was to “crawl” — and trawl — the World Wide Web. Using spiders, it would copy what it found, create vast databases of web content, and then “index” that content, evaluating it for relevancy against search queries. The logic rules driving those relevance evaluations are known as the Google algorithm.
According to the study, news articles represented 40 percent of the links on search results. Despite that, Google did not pay a single cent to newspaper publishers for displaying their content and providing links to their stories. In the last decade, Google profits have skyrocketed. Alphabet, the company that now owns Google, reported revenues of $75 billion in Q4 of 2021, of which $62 billion was generated by Google advertising.
The papers that have survived have seen their news-gathering budgets slashed. This effectively silences speech within communities and shrinks the marketplace of ideas at a grassroots level. Ensuring our free press has the financial strength to operate and fulfill its role as an unimpeded publisher of information is critical to keeping the marketplace of ideas open. To counteract the erosion of the press’s financial stability, initiated in part by Google and Facebook, we need to allow the free press to defend itself.
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