The BBC has committed to spending £100M ($124M) on “diverse and inclusive content,” in what it is describing as the biggest financial investment in diverse programming in the UK televis…
has committed to spending £100M on “diverse and inclusive content,” in what it is describing as the biggest financial investment in diverse programming in the UK television industry.
The £100M will be carved out of the BBC’s existing content budget and will be spread out over three years, starting in 2021. It includes a commitment that from April 2021, 20% of a BBC show’s “talent” comes from a black, Asian or minority ethnic background. The announcement was made on Windrush Day 2020, which celebrates the British Caribbean community and those who traveled to the UK after World War II.
BBC director general Tony Hall said: “The senseless killing of George Floyd — and what it tells us about the stain of systemic racism — has had a profound impact on all of us. It’s made us question ourselves about what more we can do to help tackle racism — and drive inclusion within our organisation and in society as a whole. This is our response – it’s going to drive change in what we make and who makes it.
BBC director of content Charlotte Moore added: “When I met Steve McQueen last year during the making of, he challenged me and the BBC to set meaningful targets and take proper action. He was right. Today’s announcement represents a truly transformational commitment to both on and off screen representation.”
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