EXCLUSIVE: BBC News presenters have been told that they can relax their formal dress code in the pursuit of more authentic reporting as the broadcaster seeks to reinvent its 24-hour news channel. N…
presenters have been told that they can relax their formal dress code in the pursuit of more authentic reporting as the broadcaster seeks to reinvent its 24-hour news channel.
Nielsen told employees: “It’s a bit like, be as sweaty and dirty as when we’re in the field is actually more trustworthy than if we look like we’ve just stepped out of an awards ceremony or a fine dinner party.” The relaunched channel will feature more links hosted from the heart of the newsroom and, as one insider put it, “presenters standing in front of giant iPads to show how we verify footage.”
The BBC hopes to launch the new channel on April 3, though insiders said changes will be phased in over an unspecified period of time. Pilots are underway, with a dry run of the new schedule taking place on March 6.
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