'He was electric,' Olivia Harlan Dekker said. 'Everything that he says sounds like a bumper sticker or it should be sewn on a pillow.”
Notte said that makes Sanders that much more alluring for companies.Sanders’ list of current partners includes Aflac, Subway, Oikos yogurt, and most recently, Chevrolet and KFC. He also partnered with IcyBreeze, a portable air conditioner and cooler as well as a hair restoration company called RESTORE. To strike a deal with Sanders isn’t simple.
With the help of Deion Jr. and SMAC, his production partner company, and others, Sanders posts unfiltered behind-the-scenes footage from life on campus to his motivational talks at team meetings to jet-setting around the country for speaking engagements, and even to the more dire circumstances. Sanders’ health issues have necessitated surgeries on his legs in recent weeks and months to remove blood clots and prepare for further procedures.
Dekker, the daughter of legendary broadcaster Kevin Harlan, has been around star power her whole life. The on-stage aura of Sanders left a mark. An Edison Electric Institute spokesperson said Sanders “was authentic, well-received and got a standing ovation.” He exists as himself in any dimension he puts himself in. As polarizing as he can be in comments sections and sports talk, in these professional business settings, that doesn’t seem to matter at all.
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