Consumers are holding beauty companies to a new standard in the midst of the country’s racial reckoning.
Over the weekend, protests and riots broke out nationwide, making visible the rage caused by hundreds of years of mistreatment of black people in America. Social media flooded with messages of solidarity with the black community and George Floyd, who died on May 25 after being forced by Minneapolis police officers to suffer sustained pressure to his neck and back.
The Estée Lauder Cos. Inc. said in a statement shared with WWD Beauty Inc that the company and its brands — including Aveda, Bobbi Brown, Bumble and bumble, Clinique, Estée Lauder, La Mer, Lab Series, MAC Cosmetics, Origins, Smashbox, Tom Ford Beauty and Too Faced — “will collectively donate over $1 million to organizations providing education and advocacy for social, economic and racial justice.
View this post on Instagram I wanted to give @lorealparis 48 hours before writing this to see if a public apology was possible. But their choice to ignore me and not acknowledge the emotional, mental and professional harm that they caused me since sacking me in 2017, after speaking out about white supremacy and racism, speaks volumes.
“In some cases, words and sharing good messages are definitely important and certainly to make a difference,” Catherine Gore, president of Biossance, told WWD Beauty Inc. “There also comes a time when maybe words are not enough. We wanted to put our money where our mouth is.”“We as a company felt very passionately that we needed to say something, speak up and do something as a brand, especially as a brand with a platform,” said Christine Chang, co-ceo and cofounder of Glow Recipe.
“Normally, we don’t get involved in any political perspective, but we felt as a brand that this was basic human rights and we have to take a stance on matters that are morally right or wrong,” said Andrea Lisbona, Touchland’s founder and ceo.
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