Nelly Rody reveals some up-and-coming beauty brands.
business grew on average 1 percent between 2021 and 2022, to practically reach their pre-pandemic level. However, the category’s fundamentals have shifted dramatically.
In department stores during the period, fragrance was far and away the bestselling beauty category, generating on average 36 percent of the business. Bolstering that turnout were niche fragrances that were increasingly attractive to consumers, IADS said, adding its members mentioned such brands as“El Palacio de Hierro and Breuninger in particular are pursuing a strategy which aims to become leaders and were recognized by experts in Mexico and Germany, respectively,” IADS said.
IADS said beauty services are performing well in department stores and that their wellness offer can be boosted by products in the sexual wellness and tech beauty categories. Beauty-dedicated social media accounts, on the likes of Instagram and TikTok, are also an efficient way to grow business, according to IADS.
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