The brand did its homework on what 'ethically sourced vanilla' really means — and you may be surprised by what it found.
, a nonprofit that works to make agriculture more sustainable. That doesn't mean it's necessarily over. "It means that they took very good care that it went undetected," says Gersteiser. "It went underground."
The process of ethically sourcing vanilla is complex because the process of farming vanilla is complex. The cultivation of vanilla can be traced back to Mesoamerica, where native vanilla grows wild and early Mayans used it to spice ceremonial cacao beverages.that colonizers brought the plant to Europe in 1519. "They found that it wouldn't bud, it wouldn't develop a bean as we know it to do, because there's only one bee that pollinates vanilla naturally," Linnell-Simmons says — a bee that, like vanilla, is native to Mexico, Central America, and South America.
"When the vanilla price is high, there is a lot of theft. They have children and farmers sleep in the field to protect their crop," says Gerteiser. The threat of theft leads to too-early harvests, which results in lower-quality goods, which perpetuates the cycle of poverty.
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