Overstock has officially relaunched the Bed Bath & Beyond domain online Tuesday in the U.S. The company acquired the bankrupt retail chain’s intellectual property assets for $21.5 million in June.
Johnson had said that the name change was necessary because Overstock still confuses some customers and suppliers who thought it was a liquidator. That’s how it got its start in 1999. It transformed in 2004 into a general merchandise retailer, selling a wide variety of items. In 2021, Overstock fine-tuned its strategy to focus on furniture and home decor, getting rid of items like clothing.
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Overstock breathes life into Bed Bath & Beyond with rebranded websiteOverstock.com Inc. has completed its rebrand with the launch of the "new" Bed Bath & Beyond website -- bedbathandbeyond.com -- in the U.S. on Tuesday.
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