Bed Bath & Beyond will sell some of its bedding, storage and baby furniture at Kroger beginning next year, the two companies have announced
Bed Bath & Beyond will sell some of its bedding, storage and baby furniture at Kroger beginning next year, the two companies announced Tuesday. Bed Bath & Beyond's items will first be available on Kroger's website for delivery in early 2022 and then in dedicated mini shops at select Kroger stores.
Bed Bath & Beyond is attempting a turnaround under a new CEO after years of disappointing sales and store closures. The company grew early in the pandemic as customers spending more time at home bought home goods, but sales slumped over the summer amid supply chain challenges.For Kroger, selling home and baby items may allow it to offer customers more than groceries when they shop on its website or visit its stores — much as some of its competitors like Walmart do now.
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