Bed Bath must decide the fate of its secondary brands
Buybuy Baby is one of the brands acquired by Bed Bath & Beyond during a 15-year acquisition spree. It could be one of the brands spun off by new management. The new management of Bed Bath & Beyond doesn’t just have the job of figuring out what to do with Bed Bath. They also have to figure out what to do with Harmon Face Values, The Christmas Tree Shops, Buybuy Baby, Cost Plus World Market, One Kings Lane, PersonalizationMall.
The activist investors who now control the company have said all along that Bed Bath should shed some, if not all, of those acquisitions. The investors group, in its “Restore BedBath” presentation calling for a shakeup at Bed Bath, argued that the sale of “non-core assets” along with inventory rationalization could produce a $1.9 billion windfall.
The 277-store chain Cost Plus World Market was acquired by Bed Bath & Beyond in 2012 for just under $500 million. . The Harmon beauty chain drew the most upscale shoppers, according to Placer.ai, with over 50% of Harmon visitors earning more than $100,000 a year. Buybuy Baby had eight stores when it was acquired for $67 million in 2007. There are now 126 Buybuy stores.
With PersonalizationMall.com, a 2016 online retailer acquisition, the benefit, they said, was access to personalized offerings, and e-commerce insights.
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