America's best craft breweries are branching into an unlikely new revenue stream
. In late 2016 and early 2017, he passed his knowledge on to Brayden Volk, operations manager at the brewery, who now manages the coffee program. Like Oxton and McKean, Volk approached the coffee program at Hoof Hearted out of an interest in the process.Although there was the upfront cost of the roaster, Hoof Hearted benefitted by already having a lot of the requisite equipment. For instance, the brewery has a canning line, so they were able to come right out of the gate with cold brew in cans.
“Like our brewery, we’re looking to grow organically and through the lens of quality first,” Volk said, echoing the sentiments of Oxton. When asked what percentage of the brewery’s revenue comes from beans, Volk said, “Probably under 5 percent.” As the craft beer industry continues to grow, coffee offers a still novel way to diversify revenue streams and differentiate. Now, when a craft beer recipe calls for the addition of coffee, consumers know they’re getting a high quality roast, as well as the best possible roast to complement the beer.Modern Times uses 20 pounds of coffee in each 30-barrel batch of their Black House Oatmeal Coffee Stout, and Night Shift makes an Awake Coffee Porter.
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