It turns out, the algorithm doesn't determine everything.
to pick articles to display in its news section, except the TikTok content is showing up in the app’s continuous, main feed.
The biggest application for the “heating” tool: pandering to brands and influencers that TikTok wants to partner with, according to Forbes. Through heating, TikTok artificially pumps up view counts, and hopes to entice companies and creators into new deals. “This suggests that heating has potentially benefitted some influencer
s and brands—those with whom TikTok has sought business relationships—at the expense of others with whom it has not,” wrote Forbes.All you need to do is sign up with your email and boom: credit for your preorder on a new Samsung device.But workers at ByteDance and TikTok have lots of latitude to pick and choose what they heat up. A document titled “TikTok Heating Policy” lists varying approved reasons why staff might apply heating, according to Forbes.
Then, there are employees who try to use the feature for their own benefit. There’ve been multiple instances of staff members abusing “heating privileges” to promote their own accounts, or those of spouses and personal connections, according to Forbes, and attributed to both internal documents and three unnamed sources. Such self-promo is against company policy, but that hasn’t stopped it from happening.
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