The success is 'reaffirming the power and value of integrating sports into our Discovery+ entertainment service,' says JB Perrette, president & CEO, Discovery Streaming & International.
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Nearly three-quarters of a billion streaming minutes have been consumed on Discovery’s subscription services so far, “more than 18 times higher than the same period of PyeongChang 2018,” Discovery said. “Average minutes consumed per viewer across Discovery+ and Eurosport streaming services has more than doubled, as well as people on average watching 29 percent longer on television vs PyeongChang 2018.” Free Olympics news and short video clips on Eurosport.
Meanwhile, Eurosport’s average linear audiences remain strong and are in line with the last Olympic Winter Games, despite total TV usage being down more than 10 percent since 2018. “Linear television audience shares in the Nordics, including Sweden and Norway where Discovery is both the pay-TV and free-to-air broadcaster, remain strong versus PyeongChang 2018, with continued stellar results reaching highs of 87 percent , 83 percent and 71 percent ,” the firm said.
“The Olympics are off to a strong start across all our platforms, with Discovery+ at the forefront of this early success as the growth of our streaming service continues to significantly outperform,” said JB Perrette, president & CEO, Discovery Streaming &
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