The spot was directed by Affleck and features him getting 'meta' about making commercials for the coffee and donut chain.
following his first spot, which featured Jennifer Lopez and went viral after airing during the 2023 Super Bowl.on Monday, with Affleck returning to a real, Boston-area location to film the spot he also directed. During the commercial’s teaser, Affleck is seen arriving to film a new commercial pitching a “great” coffee and donut deal from the chain.
During the ad, Affleck talks to Dunkin’ counter staff about trying to do an “authentic” and “meta” advertisement. “It’s like I’m doing a commercial, butdoing a commercial,” he tells the confused-looking cashiers. “I’m a real actor. This is an art form for me.”
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