Bernie Sanders’ musician supporters largely sit out of Joe Biden's campaign so far
, has pivoted from signing up registrants at festivals and shows to linking artists with crucial political regions using streaming data, recently partnering with entertainment-measurement company Chartmetric. Co-founderas the No. 3 Spotify artist in Milwaukee last month and reached out to his camp to hold a virtual swing-state event.
That's not to say voter registration is pandemic-proof. When concerts shut down March 12, PLUS1, which supports nonprofits and social-justice groups and focuses in part on voter registration, lost nearly $2 million in 1.7 million of canceled ticket sales; the group quickly launched a COVID-19 relief fund that has raised $250,000 for artists, venues and other music entities.
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