Best Buy helped kick off in-housing, and it's continuing the trend by creating all its holiday ads internally
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The chain was among the first big brands to pioneer the in-housing trend, which has threatened traditional ad agencies' business.Click here for more BI Prime storiesBest Buy is moving more of its marketing work in-house, making all this year's holiday ads internally, a spokesperson confirmed. Best Buy has since doubled down on that strategy, though a Best Buy rep said Wunderman Thompson continues to be its primary agency.A source close to the matter told Business Insider that some work previously assigned to Wunderman Thompson had moved to Best Buy's own team in the past few weeks.
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