BET president Scott Mills on his favorite awards show moments, the future of the BET brand and more
’s performance [“Freedom”] in 2016 … I could go on and on. That's what I love about the show: extraordinary moments that are so specific to our culture.
When we gave Tyler Perry the Icon Award in 2019, [his speech] was so moving. If you were an 18-year-old watching, it was a powerful message for you. If you were a 52-year-old watching, it was a resonant message for you too. I love that ability for our platform to allow important people in our community to speak to our community on such a scale.
Absolutely, yes. The key is to do it in a fashion that's going to resonate with our audience. Now that Viacom and CBS are together, we have an extraordinary partnership with the CBS News team. It's significantly expanded our access to news-gathering resources, which has been a big advantage for us.
We're also working on an African-American news magazine-type program, picking up a very important topic of the week and also profiling extraordinary African-Americans. Everybody knows the successful and extraordinary entertainers and athletes in our community. But there's also an amazing array of business people, academics and people in social justice who aren’t being profiled.That’s one of the reasons why we launched BET+.
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