Betches' Jordana Abraham on How Failure--and Your Friends--Can Lead You Toward Success
E!: Especially right now with social media and the landscape that we live in today, everything looks so easy and immediate, and I think people would be interested to know that it wasn't overnight.Totally. I think exactly like what you said—Social media can make it seem success is also just so linear, and so it's nothing and then it's a thing.
E!: And now you are here 10 years later. Congratulations! Especially nowadays, there's a lot of people that try to create some kind of social media gig and it just doesn't pan out and the environment, too, is just so saturated.
E!: In this world of social media, everything looks very easy and glamorous and seamless, but what would you say is something that people don't see about your work that is essential to your success?The failures are essential to the success because the failures are not things we post on social media; the deals that didn't go well or the partners who didn't come back or that kind of thing.
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