Beyoncé and Tina Knowles-Lawson are accelerating coronavirus testing in underserved communities and challenging other celebrities to do the same by brianne_garrett
“It's associated with Beyoncé, in some way, so it’s a cool thing, you know?” says Knowles-Lawson. “And it’s working, because people are still going to testing sites.”The testing locations kept that cool factor in mind. As volunteer medical professionals from the United Memorial Medical Center administered tests , DJs spun the latest hits from Beyoncé and other artists.
Knowles-Lawson also wanted to stress health and wellness more holistically, so other products including vitamins, grooming supplies, toilet paper, gloves and masks were also handed out, thanks in part to the campaign’s partners including Procter & Gamble, Matthew 25 Ministries, supermarket chain H-E-B and TWC Logistics Trucking. “People are getting upset when they see people with no mask on, but a lot of people just don't have them,” says Knowles-Lawson.
That the campaign took place on Mother’s Day weekend was just a coincidence, but was still a fitting time for the mother-daughter collaboration to launch. Knowles-Lawson, who grew up impoverished in Galveston, Texas, has always sought to instill the give-back mentality in her daughters, Beyoncé and Solange. “It was five kids at home, and my sister had eight children, and they were always at our houseour little two-bedroom house,” recounts Knowles-Lawson, with a laugh.
And the #IDIDMYPART campaign isn’t limited to Houston. It’s challenging other celebrities to continue the initiative in other cities nationwide. Several have already answered the call. Tyler Perry has vowed to implement the initiative in Atlanta, Octavia Spencer aims to set up sites across Mississippi, and Cookie and Magic Johnson will lead the charge in Detroit.
“Nothing would make me happier than to see people use their platforms to get this information out,” says Knowles-Lawson. “People are getting testing who wouldn’t otherwise. We can keep the momentum going.”
Deutschland Neuesten Nachrichten, Deutschland Schlagzeilen
Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.
Examining Trump’s absurd claim that ‘if we didn’t do any testing, we would have very few cases’.jheil reacts to comments by President Trump on coronavirus testing, in which the president said, 'if we didn’t do any testing, we would have very few cases': “He literally believes that the problem with testing is that it somehow gives us more cases.'
Weiterlesen »
8 more sailors aboard US ship test positive a 2nd timeEight more sailors aboard the USS Theodore Roosevelt have tested positive again for the coronavirus, raising to 13 the number who appear to have become infected a second time while serving aboard the sidelined aircraft carrier.
Weiterlesen »
Pop Smoke's Murder Investigation Hindered by CoronavirusPop Smoke's murder remains unsolved, and the coronavirus pandemic is doing detectives no favors.
Weiterlesen »
NASCAR's health plan: How it will handle positive coronavirus test during return to racingWith nine upcoming Cup Series races announced through June 21, NASCAR says it 'has a plan in place to minimize any risks associated with the virus.'
Weiterlesen »
A night for grads! LeBron James, Barack Obama and others celebrate the class of 2020Celebrities, activists and athletes honored millions of students in the class of 2020 who cannot attend their graduation ceremonies because of the coronavirus crisis.
Weiterlesen »
A night for grads! LeBron James, Barack Obama and more celebrate the class of 2020Celebrities, activists and athletes are honoring millions of students in the class of 2020 who cannot attend their graduation ceremonies because of the coronavirus crisis.
Weiterlesen »