Uber's star-studded investor list could turn into a payday for celebrities like Beyoncé and Lance Armstrong
producer Lawrence Bender, were brought in as Uber investors, according toeditor Adam Lashinky’s book on Uber. None of their representatives responded to requests for comment fromIt wasn’t all just investments. In 2015, Kalanick hired Beyoncé to perform at a company offsite event in Las Vegas. The cost was $6 million in restricted stock units,.
Of course, it probably helped that A-list investors could spot the appeal for an on-demand black-car service earlier than most others. The idea of it being a limousine at the push of a button did cause some early onlookers to pass on the deal. But that early insight turned into a powerful investment position on the eve of one of the largest-ever tech IPOs. Kutcher called it early.
“You're not even actually taking on the taxi companies—you're taking on the notion of owning a car,” Kutcher
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