The singer’s new collaboration with Balmain features outfits inspired by Renaissance.
Amid the singer’s new partnership with Balmain, Ivy Park’s future remains unclear. According to areport published in February, Ivy Park profits fell over 50% of Adidas’s projected sales of $250 million in 2022, leaving the company’s annual projections with a $200 million hole. The clothing line closed out the year with roughly $40 million in sales. . The musician gained full ownership when the deal ended in 2018 before moving the brand over to Adidas.
Beyoncé isn’t the only major artist partnership Adidas has lost in the past year. The brand ended its business relationship with
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Beyoncé, Balmain Collaborate to Create Couture Outfits Inspired by ‘Renaissance’ AlbumThe singer, who appears on the April cover of Vogue France, announced on Friday that she has co-created a Balmain haute couture collection with Olivier Rousteing, Balmain’s creative director.
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Beyoncé Debuts 'Renaissance Couture' Collection With BalmainThe singer took to Instagram to celebrate the collection's debut on 'Vogue France's cover.
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See Every Look From Beyoncé and Balmain’s ‘Renaissance’ CollectionThe artist co-designed a “wearable album” alongside Olivier Rousteing.
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Beyoncé Drops Balmain 'Renaissance' Collab Immediately After Adidas SplitBeyoncé and Balmain have just unveiled a new couture collaboration ... and the timing works out perfectly considering she just split with Adidas.
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Beyonce Announces Major Collaboration With Balmain’s Olivier Rousteing On Stunning Vogue France CoverBeyonce stuns on the cover of Vogue France to announce a huge collaboration with Balmain's Olivier Rousteing.
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Beyoncé creates high-fashion ‘wearable album’ ahead of ‘Renaissance’ tourThe “Break My Soul” singer teamed up with the fashion house to create a collection of 16 pieces inspired by each of the tracks on her new album.
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