Beyoncé is partnering with Adidas to relaunch her Ivy Park clothing brand
from Topshop billionaire Philip Green in the wake of sexual harassment and racial abuse accusations leveled against him. Bey reportedly acquired a 100% stake in Ivy Park from Green’s Arcadia Group in November.
Her high-profile partnership with Adidas is expected to yield performance and lifestyle products as well as what they’re calling “a unique purpose-driven program focused on empowering and enabling the next generation of athletes, creators and leaders.” The duo said they’ll use meaningful and rich storytelling as the foundation for both her collection with Adidas and the relaunch of her Ivy Park brand. The reboot is meant to respect Beyoncé’s ownership of her company, which continues her journey as one of the first black women to be the sole owner of an athleisure brand, the statement said., also said they believe that through sport, they have the power to change lives.
Ivy Park was named after the artist’s daughter and a park in her Houston hometown and launched in 2016. Its high-end activewear has included bodysuits, leggings and headbands and been sold at Topshop and Nordstrom. At one point, the brand was fronted by the singer and then later
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