Beyond Meat: $550 million brand is winning over meat-eaters with a vegan burger that 'bleeds'

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Beyond Meat: $550 million brand is winning over meat-eaters with a vegan burger that 'bleeds'
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'The burger is something people love,' Ethan Brown, founder of Beyond Meat, tells CNBC Make It. 'And so we went after that core part of the American diet,' with company's most well-known product, Beyond Burger.

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