Biden administration launches cyber ‘trust mark’ for smart devices

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Biden administration launches cyber ‘trust mark’ for smart devices
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The Biden administration today will announce its intention to create a “trust mark” label for internet and Bluetooth-enabled devices and appliances that meet federal cybersecurity standards.

, and major retailers have already signed on to the voluntary program, including Amazon, Best Buy, Google, Samsung and Logitech, a senior administration official said

“There are so many devices in our homes -- from smart TVs and smart speakers to home security systems, routers, fitness trackers, baby monitors and more -- that are now connected to the internet,” Federal Communications Commission Chairwoman Jessica Rosenworcel said on a press call previewing the program on Monday. “They can make our lives a whole lot easier. But this interconnection can also bring new security risks.

“We now routinely rely on internet and Bluetooth-enabled devices for tasks as basic as adjusting our thermostat and as complex as securing our homes while we're away,” said Anne Neuberger, Biden’s deputy national security advisor for cyber and emerging technology. “Insecure products can enable attackers to gain a foothold in American homes and offices and steal data or cause disruption.”

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