The Biden administration is blitzing social media in Guatemala and Honduras with advertisements meant to deter people from migrating to the United States and crossing the border illegally.
U.S. Customs and Border Protection announced on Wednesday that it began a cross-border digital ad campaign targeting the two Central American countries, the points of origin for many migrants, ahead of the anticipated end of Title 42, the pandemic policy for turning away migrants at the border.
Others state the coyotes took a child or father away from a family and warn not to let the coyotes"destroy" other families. A fourth ad says that the coyote"swindled" the migrants out of money. Each ad contains a link to a U.S. government website that has more information urging migrants not to pay cartels to smuggle them into the U.S.
Encounters of migrants at the border have fluctuated through the decades between 1,000 and 7,000 per day. At present, border authorities are taking in up to 8,000 people daily, though that does not include people who cross and evade arrest. Political pressure from the crisis at the U.S.-Mexico border in early 2021 pushed President Joe Biden to launch a different ad campaign in January 2021, with tens of thousands of radio ads in Brazil, El Salvador, Guatemala, and Honduras in Spanish, Portuguese, and six indigenous languages. The ads played on 33 radio stations, reaching an estimated 15 million individuals, White House press secretary Jen Psaki said at a press briefing at the time.
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