.JoeBiden's campaign has successfully repurposed a Republican meme into a cash cow for the president's 2024 reelection effort. 'Dark Brandon'-branded merchandise accounts for 54% of the Biden store's online revenue and 44% of total sales.
"Dark Brandon"-branded merchandise accounts for 54% of the Biden store's online revenue and 44% of total sales, Axios reported Friday, and has driven more than 75% of all traffic to the campaign website.
The"Dark Brandon" trend itself lifts heavily from conservative internet circles and possibly Chinese propaganda. Chinese artist Yang Quan is widely believed to have originated the first images of a glowing-eyed Biden on Weibo, a Chinese social media site, shortly after the 2020 general election, though that has not been independently substantiated.
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