Amid the national conversation on racial injustices engulfing the nation following the death of George Floyd at the hands of police, former Vice President Joe Biden's campaign is hoping to galvanize support among diverse, young voters with a new digital ad focused on the country's history of
The ad, called"Progress," uses portions of Biden's remarks from a speech in Philadelphia last week addressing systemic racism across the country, overlaid with images of recent protests across the nation seeking sweeping changes to the national policing systems.
The ad, shared first with ABC News, will run statewide on Facebook, Instagram, YouTube and Snapchat, in battleground states including Arizona, Florida, Michigan, North Carolina, Pennsylvania and Wisconsin, targeting in particular young Americans -- a"key constituency" the campaign is focusing on ahead of November.
Since launching his campaign last April, Biden has sought to draw a strong contrast with President Donald Trump, criticizing his habit of using incendiary and divisive language during his time in the White House, and pitching himself as a unifying figure. It's also a group that Biden struggled to win over in the primary race, with the voting bloc largely preferring progressive Sen. Bernie Sanders to the former vice president.
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